"This proliferation of online harms is made more dangerous by focussing specific messages on individuals as a result of ‘micro-targeted messaging’—often playing on and distorting people’s negative views of themselves and of others. This distortion is made even more extreme by the use of ‘deepfakes’, audio and videos that look and sound like a real person, saying something that that person has never said. As we said in our Interim Report, these examples will only become more complex and harder to spot, the more sophisticated the software becomes."
https://publications.parliament.uk/pa/cm201719/cmselect/cmcumeds/1791/1791.pdf
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